Idea Flash
Idea Unites 6 World Cup Champions to Keep Cricket Clean
- Idea has united 'Champions of the World' - Clive Lloyd, Kapil Dev, Allan Border, Imran Khan, Arjuna Ranatunga & Steve Waugh, for the Keep Cricket Clean campaign
- Idea and these six leaders to stand by cricket, from school to the international level, to uphold the tradition of the ultimate gentleman's game
- A 360ยบ campaign during World Cup 2011, echoed the message across the cricketing world
Idea Cellular has united cricketing leaders of each World Cup era, to Keep Cricket Clean. The Six World Cup Champions - Clive Lloyd, Kapil Dev, Allan Border, Imran Khan, Arjuna Ranatunga & Steve Waugh attended a widely attended event to launch the campaign.
Idea Cellular has put together a collection of films and stills, featuring these legends, all showcased during the World Cup 2011 which was an epic win for Indians after a wait of 28 long years, across various media platforms. This Idea campaign, indeed like all Idea campaigns, ignites the Keep Cricket Clean message like nothing before.
Audio-visuals showcased at the launch event of campaign picturised electrifying moments featuring these greats. The six legends also regaled the audience with gripping anecdotes, from on the field and off the ground, of the big games of yesteryear. .
Idea Cellular has put together a collection of films and stills, featuring these legends, all showcased during the World Cup 2011 which was an epic win for Indians after a wait of 28 long years, across various media platforms. This Idea campaign, indeed like all Idea campaigns, ignites the Keep Cricket Clean message like nothing before.
Audio-visuals showcased at the launch event of campaign picturised electrifying moments featuring these greats. The six legends also regaled the audience with gripping anecdotes, from on the field and off the ground, of the big games of yesteryear. .